Wednesday, June 17, 2009

Haagen-Dazs "Five" ice cream

Just got off the phone with Haagen-Dazs about their new “Five” line of ice creams. These ice creams have only five all natural ingredients—and the company verified that they’re gluten free!

I asked the representative about processing. After each ice cream flavor they take the machines apart, wash and sanitize them, and inspect them to make sure they’re clean before they do another run. So no risk of cross-contamination, either.

The customer service rep also told me that most of their ice creams, except ones like cookie dough, ones with granola, etc. are gluten free. I’ve got to say, though, that the “Five” ice creams are delicious, particularly the Passion Fruit which is hard to find on the mainland.

I also suggested that they label their products “gluten free.” The rep told me that she’s received lots of calls about that and said she’d pass my comment on to marketing/advertising.